Sephora: The Hunt

After partnering on the 2024 Holiday Campaign ‘Don’t Overthink It,” Sephora joined forces with TBWAChiatDay LA and Academy Award-winning filmmaker, Taika Waititi, on an all-new campaign titled, 'Skin Obsessed' to position Sephora as the ultimate destination for skincare. This campaign continues to land Sephora into a new, fresh territory, making a legacy beauty brand feel more fun, approachable, and real. Each execution taps into the quirks and realities of skincare lovers, showing that Sephora truly 'gets' them and comes to life in playful, cheeky, and full of 'yep, that’s me' moments. One spot brings this to life with a traveller at TSA, watching nervously as their endless line-up of products get inspected. Sephora’s swoops in with a simple, short-step routine - because great skincare doesn’t have to weigh down your carry-on. Another spot tackles the internet’s never-ending skincare debates. With so many conflicting opinions, how do you know who to trust? That’s where Sephora comes in—as your go-to skincare expert, cutting through the noise and guiding you straight to the products that actually work for you.