Zoo de Granby: Blink of an Eye

Just in time for Earth Day, Zoo de Granby is opening eyes to the alarming state of animal preservation. The campaign, deployed in collaboration with LG2, supports the zoo’s Mission Faune foundation, which is dedicated to the protection and preservation of the world’s biodiversity. The centrepiece of the campaign is an interactive exhibit called In the blink of an eye, which uses yarn to show the real-life impact of our inaction and serves as a reminder that we cannot close our eyes to the survival of endangered species. It’s estimated that one million of the 8 million animal species on Earth are threatened, and 50% of species in Canada are thought to be in decline. So, to open people's eyes to the alarming situation, In the blink of an eye used custom technology and knitted tapestries depicting endangered animals - the jaguar, the lemur and the turtle - which unraveled a little more each time visitors closed their eyes in front of it. Blink by blink, the animals slowly unravelled as more people visited until they totally disappeared. The knitted works on display were the work of artist Lysanne Latulippe and were created from wool, a fibre that has much in common with endangered species: natural and renewable, but also vulnerable. The colours of the tapestries were inspired by Mission Faune foundation's visual platform, and the typography echoes the codes of a knitting pattern. Production, scenography, technology and visual identity of the temporary art exhibit are the work of the LG2.