Culligan: It’s Just Water, Until It’s Culligan, 2

Today, across the US and Germany Culligan have revealed first-ever global brand awareness campaign, 'It’s Just Water, Until It’s Culligan' with UK release coming later in the quarter. This bold reintroduction reinforces Culligan’s expertise in providing access to cleaner, safer, better-tasting water. At a time when hydration has become more aesthetic than functional (think tumblers and TikToks), Culligan challenges consumers to awaken from their complacency and think about what’s actually in their water with a simple message – stop settling and start loving what you drink.