xfinity: The WiFi is Booming

Imagine a household with Wi-Fi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances - across time itself - beckoning fortune-seekers from earlier boom eras, racing to stake their claim. This is Boomtown, the surreal world at the centre of Xfinity’s new brand campaign and the launchpad for its new marketing platform, 'The WiFi is Booming.' Created by independent agency Preacher in partnership with Comcast’s in-house agency, Xfinity Creative, 'The WiFi is Booming' repositions Wi-Fi - not internet access - as the star of the show, tapping into what customers truly care about: the strength, speed, and reliability of their connection at home.