TV ad: Thy-Lab: Thieves. An Auction of Stolen Invisible Art

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“Thieves. An Auction of Stolen Invisible Art”

How can a small, resourceless Art space stand out during the ArtBasel HK art fair? We stole famous artworks all over the world: the invisible ones. Easy to steal, easy to sell during a special auction.

Our victims? Andy Warhol, Yves Klein, Tom Friedman, Maurizio Cattelan, James Lee Byars, Rubén Gutiérrez, Salvatore Garau, Ying Bo.

This hybrid project, combining elements of a communication campaign and immersive art performance, gained Thy Lab the attention of major collectors and drove funds during Art Basel.

Category Other
URL https://www.michelesalati.it/#/thieves/
Client Thy-Lab
Agency AntKiss
Country Hong Kong
Uploaded 26 April, 2025

Credits

Executive Creative Director
Michele Salati - Cristiano Tonnarelli

Other credits

Photographer: Nikita Shchukin ~ Performer: Alberto Gerosa ~ Sound: Yiannis Loukos

Thy-Lab: Thieves. An Auction of Stolen Invisible Art

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