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American Standard: Our Anniversary. Your Gift.
This year marks the 150th anniversary of American Standard, designers of award-winning tubs, sinks, toilets and faucets. To mark the occasion, as well as reward its current and future customers, American Standard is giving away $150,000 in down payments as part of its “150th Down Payment Contest.” From now through the end of June, 10 people will earn $15,000 each to help with the payment of a new home. All they have to do is share their story of how having a warm, inspiring and inviting home of their own would change their life and the lives of those they love. To support the contest, American Standard is fielding a comprehensive marketing program including video, digital media, partnerships with HGTV’s Home Town Show…and more. The tagline is “Life. Love. Home.” The campaign launches this month; media will run in both the US and Canada from now through the end of June. Work was created by Hanson Dodge.
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