Goldfish Crackers: Be Like Goldfish, 1

Introducing 'Be Like Goldfish,' a new campaign that celebrates the happiest fish-shaped snack on Earth – the snack with a comforting smile and playful spirit perfect for snackers of all ages. The films depict comedian Ben Marshall in a series of small yet relatable missteps, with Goldfish by his side acting as the joyful encouragement he needs to smile on and not sweat the small stuff. Ben’s unique ability to keep life playful makes him the perfect partner to encourage others to be 'Be Like Goldfish' and bring this new campaign to life. The new campaign serves as a humorous reminder to everyone that they too can channel the spirit and energy of Goldfish.