Levelwear: We Win As One

In the sports world, brand messaging tends to focus on the individual, idolising those with a rise-and-grind mentality. Levelwear has launched its first campaign by Broken Heart Love Affair that breaks through by reminding us that while one person may be the champion, no one wins alone. Levelwear, a Canadian-based athletic apparel brand, hired Broken Heart Love Affair to help the organisation articulate its brand. The result is a bold brand platform – ‘We Win As One’ – asserting Levelwear's belief that even in individual sports, it takes a team to succeed. To introduce this ethos to the world, Levelwear and BHLA are bringing this ‘team-over-everything’ mentality to Consumers in Canada and the US through a new brand campaign. The spot features the brand’s new rally cry that speaks to athletes and fans alike: Who’s With You? It challenges viewers to consider their personal team through a not-so-typical day on tour with PGA Tour golfer and Levelwear athlete, Adam Hadwin.