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Wilkinson Sword Intuition: Bits and Butts Realities
Wilkinson Sword Intuition’s latest campaign, directed by Caviar’s Marielle Heller, in collaboration with creative agency Pablo, pairs playful portrayals of body hair with a punchy, bold track leaving no nook or cranny untouched. The pan-European launch embraces the many lengths women go to shave, or not shave, have been beautifully executed in this pan-european campaign for the female shaving brand, from Edgewell Personal Care. The launch campaign, with its new visual brand world and a bluntly honest tone of voice, reflects the reality of the category and the refreshingly hard truths some women encounter when faced with bodily hair upkeep. The 30-second spot journeys through women of all ages, capturing the messy, amusing, and relatable moments involved in shaving bits, parts, and butts.
Planning Director Joan Devereux |
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