Outdoor ad: Eurostar: Reasons to Eurostar, 4

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Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, and encourage people to choose Eurostar instead for its premium travel experience. The campaign, ‘Reasons to Eurostar’, created with adam&eveDDB, playfully demonstrates the many ways that Eurostar goes further to make European travel a comfortable and enjoyable experience. The out of home and print campaign spotlights Noma’s distinctive and confident illustration style, which aligns perfectly with Eurostar’s tone of voice. The use of negative space results in engaging visuals, offer a moment of surprise when bringing two elements together, so on second glance the viewer realises there’s something hidden in the art.

Category Travel, transport & tourism
Client Eurostar
Agency adam&eveDDB
Country United Kingdom
Uploaded 30 April, 2025

Credits

Chief Creative Officer
Ant Nelson
Chief Creative Officer
Mike Sutherland
Creative Director
Paula Hochberg
Creative
Callum McDonald
Creative
Charlotte Upton
Creative
Bethany Kellaghan McGurk
Creative
Marika Di Leo

Other credits

Agency

Producer Olly Ravaux

Producer Anna-Louise Vass

Planning Director Liora Ingram

Chief Strategy Officer Will Grundy

Chief Executive Officer Miranda Hipwell

Chief Client Officer Sam LeCoeur

Business Director Nick Wilkie

Account Director Alex Murray

Account Manager Tatiana Milliken

Business Director Louise Riu

Account Manager Ambre Fouassier

Account Manager Laura Fontaine

Project Director Vidya Varsani

Agency King Henry

Head of Design Paul Knowles

Designer Will Whittington

Artworker Paul Mayes

Media Wavemaker UK

Production adam&eveStudios

Eurostar: Reasons to Eurostar, 4

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Eurostar: Reasons to Eurostar, 4

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