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Outdoor
Eurostar: Reasons to Eurostar, 4
Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, and encourage people to choose Eurostar instead for its premium travel experience. The campaign, ‘Reasons to Eurostar’, created with adam&eveDDB, playfully demonstrates the many ways that Eurostar goes further to make European travel a comfortable and enjoyable experience. The out of home and print campaign spotlights Noma’s distinctive and confident illustration style, which aligns perfectly with Eurostar’s tone of voice. The use of negative space results in engaging visuals, offer a moment of surprise when bringing two elements together, so on second glance the viewer realises there’s something hidden in the art.
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