Toolstation: Moves

Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies today launches its new ‘Next Stop, Toolstation’ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, ‘Night’ and ‘Moves’, zooming into view behind the self-propelled Toolstation counter to support tradespeople, anticipating their needs and demonstrating how colleagues go above and beyond to help keep the nation running. The new campaign is the first by TBWA/MCR, renowned for their trademark disruptive approach, since they were appointed as Toolstation’s lead creative agency in March this year.