Pinterest: Look

When algorithms steer toward what’s already popular, it’s easy to get swept into a sea of sameness - endlessly scrolling through generic options on repeat. How does one stand out in a world where the internet offers more of the same every day? Pinterest gives its users the power to choose, to hone in on exactly what they want, and to truly create a life they love - because each decision they make reflects who they are. Our expanded visual search experience lends itself to a more personalised, creative journey. The latest brand campaign films show how Pinterest helps you curate a style and identity that truly resonates with you, through the power of visual search. The campaign was created entirely in-house by Pinterest’s House of Creative, directed by Alaska - a ground breaking directorial team from Iconoclast - and edited by Emilie Aubry and Marcelo Vogelaar of Church Editorial, with visual effects by Parliament. The campaign was shot in São Paulo over the course of nine days, capturing as much in camera as possible through the use of a combination of largescale practical sets and miniatures, and then augmenting the imagery seamlessly with CGI. Music also plays a major role in the campaign. Featuring major music artists, up and coming stars, and archival deep cuts, each spot uses a song that helps tell the story.