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Experiential
Telstra: Rescue Phones
For years, Telstra public phones have always been beacons of connection – and since making all standard national and mobile calls free back in August 2021, public phone usage has more than tripled. They’ve become vital lifelines to call for help in emergencies or crisis situations, stay connected through natural disasters, or simply reach out when a mobile phone isn’t available for use.
While they’ve come in many shapes and sizes and continue to evolve, there’s one iconic silhouette that stands out. And Telstra is using this unique shape to shine a light on some of the ways in which these public phones support communities across Australia.
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