 |
Web Film
Tecate: Salt From The Gulf of Mexico
In a bold move that merges innovation, culture, and technology, Tecate, in collaboration with the creative agency LePub Mexico City, launches 'Tecate Light with Salt from the Gulf of Mexico.' The campaign introduces a special edition of Tecate Light, brewed with salt from the Gulf of Mexico, and spectacularly transforms a boat into a floating bar visible on geolocation platforms, positioning Mexico with originality. The campaign’s claim, 'The Light that tastes like the Gulf of Mexico,' reflects its core objective: to go beyond product promotion and pay tribute to Mexico’s heritage and cultural identity. Positioned at the intersection of tradition and innovation, the Gulf of Mexico serves as the symbolic and geographical centrepiece of this initiative. The floating bar, also named the 'Gulf of Mexico Bar,' acts as both a physical installation and a digital point of interest, accessible to a global audience through an interactive map platform. The ideation of this floating bar serves as both a symbol of Mexico’s freshness and flavour and a strategic effort to establish the 'Gulf of Mexico Bar' as a globally recognised and digitally accessible landmark. This initiative is the result of a creative collaboration between Tecate and LePub Mexico City, underscoring their continued commitment to delivering culturally resonant and relevant brand experiences.
Chief Executive Officer Bruno Bertelli Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
