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An Post: A Nation Delivers
An Post, in collaboration with creative agency Boys + Girls, has unveiled ‘A Nation Delivers,’ the hero brand commercial launching An Post's new ‘Making Better Happen’ platform. This emotionally resonant film demonstrates how An Post's nationwide network can connect a community of caring strangers to help one small boy find his way back to comfort. Based on a true story, the commercial follows a mother's viral TikTok plea to find a discontinued comfort toy for her autistic son. As people across Ireland respond by sending possible replacements through An Post's services, we witness how the company's modern capabilities – tracking, electric fleet, and prepaid packaging – facilitate acts of kindness. Through a series of near-misses, the film shows how An Post enables not just deliveries but hope, until finally, a university student recognises her own cherished bunny as the perfect match.
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