Coors Banquet is encouraging fans to reminisce on the brand’s western roots and a legacy rooted in hard work with the release of an all-new updated brand film. The film, which was created in partnership with DDB Chicago shows that any legacy is possible, you just have to start. Titled 'Legacy Grows,' the brand film follows a musician’s journey from humble beginnings in small town bars to hitting it big and playing in front of packed crowds. Honouring the brand’s legacy doesn’t stop there as Coors Banquet is also releasing three new 'The Legacy Collection' limited-edition cans, which pay homage to the iconography of the Coors Brewery and surrounding landscape of Golden, Colorado, along with limited-edition merch inspired by the designs featured on the cans.
