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LACOSTE: Play With Icons, 5
A new chapter in fashion sport. Following the striking success of the 2024 'PLAY BIG' campaign, Lacoste makes its latest move with the witty and beautifully crafted 'PLAY WITH ICONS'. Imagined by long-term creative partner, BETC Paris, the brand campaign celebrates two kinds of icons: Lacoste's timeless fashion-sport pieces and the legendary people who wear them. The global campaign reveals itself in a series of bold, detail-oriented visuals and films that explore the unique chemistry between five Lacoste ambassadors and iconic fashion pieces — each interpreted with a clever twist, an artistic lens and a spirit of playful reverence. Novak Djokovic, Pierre Niney and Wang Yibo (all sporting the iconic Lacoste polo), Venus Williams (wearing the pleated skirt), and Adele Exarchopoulos (with the brand new Lenglen bag). Through the singular eye of American photographer Tyler Mitchell, chosen for his unique pictorial approach to capturing culture, the campaign offers a colourful, fashion-forward take.
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