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Finlandia: It's so fine - Boys night
Embracing Finnish Kookiness and Joyful MomentsThe “It’s Soooo Fine” campaign embodies the Finnish spirit of enjoying life without taking things too seriously. The campaign offers to consumers a chance to indulge in pleasure without pressure.
A Toast to the “So Fine” MindsetThe campaign’s rallying cry, “It’s Soooo Fine” is more than a slogan. It captures the essence of the brand’s delicate taste that’s easy on the tongue and ‘oh soooo fine’ and a specific attitude to life, an overal mindset, where you can say to yourself and to other “It’s Soooo Fine”. The campaign features a diverse and vibrant cast, spotlighting characters of various ages, genders, and personalities who share a common no-guilt-pleasure attitude. From cozy gatherings among friends to unexpected twists at sea, each film and print captures unforgettable scenes that encourage viewers to live life with gusto.
Production company: DIVISION Director & photographer: Max Siedentopf Executive Producer: Jules de ChateleuxLine Producer: Mathilde HamartProduction Coordinator: Mélanie Gilbon DOP: Jérémy Valender1st Photographer Assistant: Henry Gorse1st AD: Jorge Costa2nd AD: Laura Almeida Related |
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