LesserEvil: "Renovate Your Pantry"

LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed and sustainable snacks more accessible to everyone, is excited to announce the launch of its new “Renovate Your Pantry” campaign. This initiative aims to inspire snackers to upgrade their pantries with clean, wholesome snacks that taste good, feel good, and do good - all without compromise.

As a leader in the healthy snack industry, LesserEvil offers a variety of delicious products including popcorn, puffs and kids’ snacks that are all made without seed or vegetable oils and are both Organic Certified and Non-GMO Project Verified. With this new campaign, the brand is encouraging consumers to swap out their everyday snacks for options that are just as tasty, but with higher quality ingredients.

"We believe that your pantry deserves better – and so do you," said Caitlin Mack, VP, Marketing, LesserEvil. "Every day is an opportunity to upgrade your snack game with clean, simple ingredients that fuel joy. We believe in tasty snacks that are simple, delicious, and made with ingredients you'll actually feel good about."

The "Renovate Your Pantry Campaign" isn’t just about healthier snacks, it also allows for better snacking options to be more accessible for all consumers. LesserEvil’s products are a combination of tasty and nutritious, so snackers of all ages can enjoy products that are satisfying and high quality. Whether it's a savory snack like popcorn or a zesty snack like Moonions, LesserEvil’s wide range of products has something for everyone, with zero compromise on flavor.

To bring the "Renovate Your Pantry" campaign to life, LesserEvil teamed up with the award-winning LA-based creative studio SixTwentySix to produce dynamic OOH and TVC ads, directed by Nolan Goff. They feature characters designed by LesserEvil, interacting through a blend of live action and 3D animation. The naturalistic tone of the ads gradually shifts into a more stylized world, featuring two unique pantry sets that visually represent the transformation from old to new.

These eye-catching ads will be on display in major cities—including D.C., Charlotte, Seattle, Philadelphia, Nashville, and Kansas City—through November. The campaign also extends into in-store promotions, experiential activations, and influencer-led content across social platforms.