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Madres Coraje Foundation: Voices that March

When a femicide happens, the first thing silenced is the victim’s voice. That’s why Voices That March was born—an initiative that, using artificial intelligence, brought back the voices of women murdered in acts of femicide. On 25N and 8M, those voices read aloud the messages written by their families, turning posters with built-in speakers into powerful tools for justice.

The idea broke barriers and crossed borders, starting in Ecuador with Madres Coraje and reaching Peru, with Association of Mothers Fighting for Justice. Among many outcomes, one of the most impactful was the extradition of Ecuador’s third most-wanted man from Germany. The initiative also raised over $250,000 in direct aid for victims’ families.
Credits Other credits

Paper Ecuador

CEO: Alfredo Melossi A.

ECDs: Andrea Auz, Cristian Seisdedos

Creative Director: Andrés Monge

Art Director: Carlos A. López

Copywriters: Lily Menoscal, Paula Murillo Avellán

Content: Hugo Casal Zambrano, Isabel Martínez, Gabriela Vallejo González

Account Supervisor: Sol García

Account Executive: Fiorella Velásquez

Post Production: Andrea Moncayo

Design: Iván León, Camila Rojas

Creative Advisor: Gabriela Freire

Film Production: FILMEIKERS SA

Sound Design: Estudios Machina



TBWA Peru

CEO: Pilar Dufour

ECDs: Fernando Z. , Juan Mesz



TBWAWorldwide

Vice President, Latin America: Damasia Merbilhàa

Global Chief Creative Experience Officer: Ben Williams

Associate Director, Global Creative Initiatives: Margaret Burns



Brands & People

Sound Designer: Oscar Viera

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