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AT&T: Beat City

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To showcase a promotional offer from AT&T for the new Sony Ericsson W350 cell phone, which features the Walkman(R) 2.0 Music Player, BBDO New York's creative team put together a character listening to music on his Sony Walkman phone and calling for his clothes, hair and demeanor to change as his music changed.
Credits Other credits

Agency Music Producer: Jean Scofield

Motion Capture Company: Perspective Studios

City/State: Glen Cove, NY

Music Company: DeeTown Entertainment

City/State: New York, NY

Music Track: "You're Supposed To Be My Friend" by 1990s, remixed by DeeTown

Final Mix Company: Sound Lounge

City/State: New York, NY

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