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McAfee: Keep It Real
Online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being scammed. The campaign blends thumb-stopping digital ads that use AI to spark conversation about what’s real and fake online with Scam Stories—a movement that empowers scam survivors to speak out, reduce stigma, and help others stay safe. Together, these elements create a powerful, human-centered effort to inform, connect, and protect.
Kim Mickenberg, Partner, Campaign |
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