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Allianz Ireland: Seat Belters
Allianz Ireland and their creative agency Forsman & Bodenfors have leveraged Spotify to launch Seat Belters - an original concept developed by Forsman & Bodenfors and brought to life through Spotify’s unique streaming intelligence and insights. The initiative harnesses the power of music, science, and data to help improve road safety in a way that’s both culturally relevant and user-centric. Research shows that only half of motorists are aware of how significantly music affects their driving behaviour. As part of their commitment to securing the future of drivers, Allianz joined forces with Forsman & Bodenfors to create a data-driven experience on Spotify that could encourage better driving. As part of the creative campaign developed by Forsman & Bodenfors, an oddly perfect duo was cast: social media science star Emanuel 'Big Manny' Wallace and legendary Police drummer Stewart Copeland. Together, they appear in a series of engaging spots that explain the science behind music’s impact on driving: songs at 80 beats per minute (BPM) or lower have been scientifically shown to promote calmer driving patterns and improved reaction times. The 'Seat Belters' initiative, available now here leverages Spotify’s unique streaming intelligence to generate personalised playlists designed to promote better driving. By identifying tracks with a BPM lower than 80, the experience encourages a more relaxed driving pace, rooted in science-backed behavioural insights.
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