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RIMOWA: Never Still - Rosé
RIMOWA has been engineering iconic travel companions to last a lifetime since 1898. Now, the German Maison introduces the fifth chapter of its Never Still campaign, a continuation of the brand’s exploration into purposeful travel, personal evolution, and the pursuit of progress. This latest instalment reflects RIMOWA’s ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement.
Three distinctive voices accompany the campaign as part of a continued partnership, each bringing a unique perspective shaped by years of travel. Multi-talented Mando pop singer, songwriter, and producer Jay Chou reflects on how the road has deepened both his creative and personal curiosities. Seven-time Formula One World Champion Lewis Hamilton embodies the quiet resilience gained from navigating new terrains. The talented multi-hyphenate has been traveling the globe for years. And global superstar Rosé, offers an introspective look at how travel is shaping her sense of self and understanding of the world. She brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.
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