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RIMOWA: Never Still - Rosé

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​RIMOWA has been engineering iconic travel companions to last a lifetime since 1898. Now, the German Maison introduces the fifth chapter of its Never Still campaign, a continuation of the brand’s exploration into purposeful travel, personal evolution, and the pursuit of progress. This latest instalment reflects RIMOWA’s ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement.

Three distinctive voices accompany the campaign as part of a continued partnership, each bringing a unique perspective shaped by years of travel. Multi-talented Mando pop singer, songwriter, and producer Jay Chou reflects on how the road has deepened both his creative and personal curiosities. Seven-time Formula One World Champion Lewis Hamilton embodies the quiet resilience gained from navigating new terrains. The talented multi-hyphenate has been traveling the globe for years. And global superstar Rosé, offers an introspective look at how travel is shaping her sense of self and understanding of the world. She brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.
Credits Other credits

Production Love Song

Executive Producer Ellie Goodwin

Producer Jacob Swan Hyam

Producer Lucy Gossage

Production Manager Meghan Young

Casting Kharmel Cochrane

Production DoBeDo

Photographer Johnny Dufort

Production TWIN

Production Assistant Laura Wright

Retouching Emily Price

Post Production / VFX Stray VFX

VFX Supervisor Dan Williams

2D Lead Steve Miller

Compositing Evie Hammond Tse

Online Editor Paul Wratten

Executive Producer Misha Stanford-Harris

VFX Producer Ellie Georgiou

Post Production / VFX Electric Theatre Collective

Colourist Jason Wallis

Colour Producer Alex Carswell

Post Production / VFX IMAGINE

Editorial The Quarry

Editor Paul Watts

Editor Sam Jones

Editor Owen Oppenheimer

Producer Dilia Knobel-Winterstein

Edit Assistant Roman Kuznets

Edit Assistant Miles Higginson

Music / Sound Wave Studios NY

Sound Designer Jonny Platt

Sound Producer Hils Macdonald

Music / Sound SixtyFour Music

Music Supervisor Anne Booty

Music Supervisor Martina Elliott

Music Supervisor Joe Rice

Artist The Amalgamation Of Soundz

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