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American Family Insurance: Take Off
This month, American Family Insurance launches the latest work based on its successful “Life’s Better” campaign. The advertising is centered around the idea that, “when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve.” It uses the brand’s red roofline as a visual representation of dream protection. Three commercials will air over the following weeks to reinforce this message. Each spot concludes with the brand’s well-established tagline, “Insure carefully, dream fearlessly.” The :30 spots will run regionally across American Family’s 19 state markets. Accompanying the TV will be out-of-home, radio and digital materials. Work was created by American Family Insurance’s creative agency partner, Elite Media.
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