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ALEPA: Sorry Sorry
Alepa is a legendary supermarket chain in Finland. Its roots go back over a hundred years, to the founding of its predecessor in 1918. The first store under the Alepa brand opened in the early 1970s. What sets Alepa apart is its uniquely local presence, the chain operates exclusively in urban areas, specifically within the Helsinki metropolitan region. You won’t find an Alepa anywhere else in Finland. So, how do you create a campaign for such a true urban legend? That’s when everything clicked. This is a campaign about, and for, an Urban Legend, created by agency Folk Finland for SOK, the owner of Alepa.
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