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Top 6: November 5th 2008
TV

Toyota Unbreakable Hilux: Coconuts

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Top 6: November 5th 2008
Building on the huge success of populist ads such as ‘Breaker Brothers’ and ‘Bugger’, Saatchi & Saatchi Sydney has developed a fully integrated campaign comprising of TV, Print, Outdoor, and Online, redefining conventional category-generic ute advertising.
An unbreakable Toyota HiLux washes up on an island inhabited by natives who have never seen a car or any other kind of vehicle before. But while they have no idea how to drive it, the HiLux, thanks to its legendary unbreakability, proves to be a very handy find.
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