Brasa Festival: For those obsessed with barbecue

When life goes up in flames, a barbecue lover sees only opportunity.

These ads humorously portray extreme moments—like fires in unexpected places—to show that, for those truly obsessed with barbecue, every situation is a perfect chance to grill. Because when you're passionate about barbecue, there's no such thing as bad timing—just more reasons to fire up the grill.

Brasa Festival: The biggest barbecue festival in Brazil.