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Top 6: June 11th 2025
Outdoor
QANTAS: Australia In The SkyTop 6: June 11th 2025
Heckler Singapore has unveiled its first-ever 3D anamorphic billboard in Singapore as part of Qantas’ whimsical ‘Australia In The Sky’ campaign, marking a new creative chapter in its collaboration with the airline. The campaign brings to life Qantas' now-iconic flying Turtle character in a visually captivating 3D billboard located in the heart of Singapore. Originally introduced as part of the airline's storytelling initiative, the playful Turtle returns in a bold new format – soaring through the clouds in flight, made possible through cutting-edge visual techniques. The creative team at Heckler designed the billboard using the recognisable plane windows of a Qantas aircraft to serve as a visual anchor, giving the Turtle’s airborne journey both brand cohesion and the depth necessary to pull off the complex 3D illusion.
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