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nutpods: Smooth Break
In a category dominated by wholesome smiles and morning sunshine, nutpods has announced a new campaign starring a pair of mustachioed men in silk suits who live in your fridge and sing about your coffee. Developed in partnership with CALLEN, the non-dairy creamer brand is turning a mundane morning moment into a full-blown musical interlude. Titled ‘Smooth Break’ the hero 30-second spot opens on a dreary breakfast table, with a man droning on about status meetings and Q3. The moment his partner pours nutpods into her coffee, the fridge swings open and out pops an ‘80s-style mustachioed duo, tossing confetti and belting out: “Smooth and creamy, creamy and smooth.”
President David Hughes |
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