Robinsons: Real Love in Every Drop

Door slams shut, school bags and shoes are scattered, straight to the kitchen for a snack and a drink. The post-school ritual repeated country-wide day after day after day. However, research shows that the first three minutes of a kid’s return from school are actually some of the most important moments for children and parents to reconnect. This is where Robinsons’ new 'Real Love in Every Drop' brand platform, created by Lucky Generals Robinsons comes to play - placing squash right at the heart of this moment. The platform shows consumers that Robinsons not only understands modern families, the challenges of present-day parenting and real family life, but is also an integral part of it.