Celsius: Live. Fit. Go.

CELSIUS— the zero-sugar energy drink made to power an active lifestyle — has unveiled its first official brand platform, LIVE.FIT.GO., developed in partnership with its creative agency of record, Anomaly. Energy today means more than a quick boost. It’s what gets people up in the morning, keeps them focused during work, and pushes them to chase goals late into the night. With LIVE.FIT.GO., CELSIUS is redefining what it means to 'LIVE FIT' — moving beyond the gym to capture the mindset of hustle, momentum, and everyday ambition.