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Wellhub: The Real Break Point, 2
Pressure, exhaustion, and the fear of failure are some of the hidden reasons behind actions like breaking a racket. It was from this reflection that Wellhub, the leading corporate well-being platform in Brazil, continues to strengthen its commitment to mental health care. After making an impact on the public at the 2025 Rio Open with the campaign "The Real Break Point," created by Euphoria Creative, the brand continues to transform broken rackets into symbols of the importance of emotional care. Now, a series of print advertisements will reinforce the message with the same premise: to give visibility to the moments when the mind needs a break. The advertisements, published in major newspapers, depict real broken rackets. The messages reveal what lies behind the breakage. They were developed manually with tapes and bandages that symbolize the effort to "hold things together." An effort that is eased when mental health care enters the court.
Account Management: Andressa Fukunaga, Amanda Teixeira, and Talita Lima Related
Wellhub: The Real Break Point, 1
Euphoria Creative 
Wellhub: The Real Break Point, 3
Euphoria Creative |
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