Volkswagen: Maxime's Saga

The brand has established itself over decades as a benchmark for quality and reliability. Volkswagen vehicles are renowned for their rigorous design, durability, and technical performance, making them a trusted choice for many drivers. That’s why Volkswagen, in collaboration with its agency DDB Paris, has chosen to focus on one of its core values: trust. This value is highlighted through a brand-new advertising saga: Maxime’s Saga. The brand returns to its fundamentals by reconnecting with what made its past campaigns so successful: light-hearted comedies that highlight the human aspect, driven by powerful insights. Directed by Harold Einstein, this saga tells the story of Maxime, a kind and endearing man suffering from an imaginary syndrome: 'decidophobia' - in other words, a chronic inability to make choices. Since childhood - whether it’s picking a card during a magic trick at his birthday party, choosing a dish in the cafeteria, or deciding who to pass the ball to on a soccer field - Maxime has been unable to decide. This difficulty triggers such intense panic that he loses consciousness, eventually leading him to seek therapy. The films portray his daily life with humour, finesse, and subtlety, until Volkswagen enters his life.