CESAR Canine Cuisine: Park

CESAR Canine Cuisine, part of the Mars family of brands, has launched a new brand platform called ‘Love Like Crazy’, shining a light on the meaningful and real connections that pet parents have with their dogs. Created in partnership with BBDO, the campaign kicks off in the US with a series of adverts that showcases the everyday, deeply relatable moments that define modern dog ownership – from skipping a phone call to avoid waking a sleeping pup, to proudly shouting embarrassing nicknames in public. The dog and pet parent relationship is one of the few that doesn’t rely on screens or social media. It’s made of countless everyday interactions in the real world thanks to the simple, unfettered joy dogs bring to our lives. Tapping into these moments, the brand platform, which will launch first in the US before expanding globally, is celebrated through a series of adverts, developed by BBDO, illustrating the extent dog parents will go to ensure their happiness. From holding an umbrella over their dog while getting soaked themselves, to proudly calling out a dozen quirky nicknames in the park, the campaign celebrates the deep love pet parents have for their dogs – a love so strong they’d rather miss a phone call than disturb their sleeping companion. It’s a tribute to those who truly ‘get it’ – the ones who know that these small, devoted acts define the unique bond they share with their dogs.