Arena Club, the online marketplace and grading platform co-founded by Derek Jeter and Brian Lee, has launched its first-ever television campaign, created in partnership with Orchard. The spot marks a milestone moment for the brand as it looks to bring the energy of card collecting to US screens. Designed to capture the emotion and anticipation of ‘Opening Day’, the campaign positions Arena Club as a modern hub for collectors, powered by innovation, transparency and a growing community. Arena Club’s ‘Slab Pack’ a digital pack backed by physical cards with transparent odds and instant trading - is at the heart of the new commercial. The film features a montage of cinematic ‘openings,’ culminating in Jeter himself opening a Slab Pack, embodying the rush of discovery that defines collecting.
