GREY GOOSE, the quintessential French vodka, is proud to premiere 'GREY GOOSE Hôtel,' a new global campaign launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were brought to life by GREY GOOSE vodka’s newly awarded creative agency of record, BBH USA, in collaboration with director Martin Werner, director of photography Rodrigo Prieto and executive producers Laura Macauley and Jen Beitler. Together, GREY GOOSE and BBH USA crafted the campaign with a fresh perspective, delivering bold, yet playful storytelling in the creative. With this campaign, GREY GOOSE is calling on audiences to live as the French do: taking enjoyment into their own hands and savouring the good times, instead of obsessing over productivity, a focus that research shows is afflicting many in the US today.
