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BMW: Heart of Joy
In BMW’s new brand campaign from Jung Von Matt, an octopus performs an impressive underwater waltz - powered by a central nervous system. A metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy. BMW first unveiled this innovative control computer - which calculates all driving dynamics functions = back in April. During its first major test at Auto Shanghai, the Heart of Joy took centre stage as part of the BMW Vision Driving Experience. Now, BMW showcases the unique performance potential of the Heart of Joy in an incredible film: Octowaltz.
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