World: If You're Human and You Know It

In an era defined by artificial intelligence, it is becoming increasingly important to know who is a real human online. World – a revolutionary identity and financial network co-founded by Sam Altman and Alex Blania – recently announced its official launch in the United States with a creative campaign and a series of transformative partnerships designed to preserve humanity in digital spaces. With over 27 million participants and nearly 13 million verified humans across more than 20 countries, World is reshaping how we prove and protect our humanness online. At the heart of this effort is World ID, which is verified in person using the Orb— a device that confirms people as unique humans without compromising their privacy. For its US debut, World partnered with BBDO New York to celebrate the power of being human. A remix of the universally known song, "If you're happy and you know it" creates a joyful earworm "if you're human and you know it", reminding people that "their face will surely show it" with the help of the Orb. Directed by Jim Jenkins of O Positive, the film is meant to make the technology approachable, simple, and human.