The One Drop Foundation: The Unfair Glass

As world leaders gather in Canada for the G7 Summit, where critical global issues are debated, a new initiative from international non-profit One Drop, in partnership with creative agency VML, is set to challenge the agenda. The One Drop Foundation is bringing attention to 'The Unfair Glass,' a powerful, tangible representation of the global water crisis, designed to provoke discussion and action among world leaders. 'The Unfair Glass' is a double-walled drinking glass, custom designed with its outer layer permanently filled one-quarter of the way with contaminated water. This innovative design turns the glass into a data visualisation that you can drink from. It also serves as a constant reminder that one in four people worldwide – 2.2 billion individuals – lack access to safe, clean drinking water. This isn't a distant problem; it's a human tragedy unfolding daily, even impacting countries often perceived as water-rich, like Canada, disproportionately affecting Indigenous communities. The initiative seeks to elevate the global water crisis as a critical issue that deserves greater attention within the G7 Summit’s agenda. By bringing 'The Unfair Glass' directly to the summit and launching a targeted print and out-of-home advertising campaign, One Drop and VML are making an important statement: the time for action on safe water access is now.