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Progressive Open the House: Inherit
Progressive has launches its new purpose-driven short film, Inherit, alongside the insurance brand’s latest multi-year program, 'Open the House.' The Open the House initiative, unveiled earlier this month, is designed to address the unique challenges aspiring homebuyers face in their pursuit of homeownership. Focused on economic empowerment, Open the House provides tools, information, and resources to help prospective buyers get into a home, stay in their home, and build long-term wealth. As part of this effort, Progressive also introduced The UpPayment program – a down payment assistance program created to help eligible first-generation homebuyers overcome financial barriers and get into homes faster.
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