AFVS: Instantcrash

Every year in Italy, more than 37,000 road accidents are caused by distracted driving. One of the main causes? The use of smartphones while driving. It is from this alarming fact that “The Social Crash” was born, the new campaign signed by the agency Mynd for AFVS - Associazione Familiari e Vittime della Strada (Association of Families and Road Victims), with the aim of raising people's awareness in a direct and emotionally involving way on the theme of road safety.