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Web Film
Sting: Restination
Songkran, Thailand’s traditional New Year, is a time for water fights, family reunions and road trips as Bangkok empties out, and highways fill. Unfortunately, it’s also a time when traffic accidents and fatalities surge due to driver fatigue.
Despite endless government signs urging drivers to rest during long trips, most people zoom past them, believing a few yawns are no big deal. So, the agency turned to the heavens, asking: What if the call to rest didn’t come from humans… but from the supernatural? Introducing “Sting Restination” — a campaign where tired drivers can meet gods, goddesses, and mischievous spirits at “Shrines of Fun Rest,” commanding them to pull over, recharge, and refresh, all in Sting’s true “Fast & Fun” style. Drivers could chat with gods and spirits, enjoy mini-massages, get surprise blessings from real monks, and of course, enjoy free Sting energy drinks to keep their spirits (and bodies) energized. When the first ‘Sting Restinations’ opened, the buzz immediately went viral across social media and positive sentiment surged, with fans praising Sting for mixing tradition with modern fun. The campaign has achieved 90 million impressions to date.
Warin Waiyavut Account Director Related |
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