Coach: Lose the Plot

Coach has released the new chapter in its Soho Sneaker campaign, 'Not Just For Walking,' starring global ambassador and actor Charles Melton. Featuring a playful campaign film that nods to the tradition of Hollywood thrillers and an expressive portrait of Charles captured on set, this latest chapter extends the campaign in a new direction while underscoring the Soho Sneaker’s versatility as a vehicle for self-expression. This content also supports Coach’s brand purpose, the Courage to Be Real, a platform to inspire people to embrace all the facets of who they are with confidence.