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National Blood Centre / Thai Red Cross Society: Blood Connect
Less than 3% of Thailand’s population donates blood – significantly below the level recommended by the World Health Organization (WHO) – despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors. The campaign, titled Blood Connect, harnesses creativity and emotional storytelling to spark meaningful social action—particularly among Gen Z, who are emerging as a powerful force for change. By reshaping the narrative around blood donation, the campaign encourages a deeper cultural shift toward sustained participation through a 145-second online film inspiring Gen Z to donate. In addition to the main film, the campaign features a series of viral videos starring Thai public figures—Dr. Wit Sittivaekin, Kongthap Peak, Oom Eisaya, and Win Metawin—to amplify awareness and motivate young people across platforms to take action and donate blood.
In Collaboration With: Advertising Association of Thailand (AAT), Marketing Association of Thailand (MAT) |
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