Governo de Goiás: Drugs removed

This ad by the Government of Goiás delivers a powerful and intelligent message about the state’s effective fight against drug trafficking, highlighting the removal of over 240 tons from circulation. The word “drugs” was deliberately left out of the text, just as the Government has removed them from the streets, creating a symbolic and subtle statement that avoids sensationalism. The reference to the International Day Against Drug Abuse and Illicit Trafficking provides the necessary context, while the sober and direct visual reinforces the seriousness of the message and underscores the government’s efficiency and commitment.