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Fundación Luzón: Nothing causes ALS
Fundación Luzón presents “Nothing causes ALS”, an awareness campaign that highlights the scientific ignorance about the origin of the disease and emphasizes the urgent need to boost research. Developed together with Ogilvy, the campaign uses a clear approach: to show everything that does not cause ALS in order to highlight how much we still ignore about this disease. We know that sugar causes diabetes, that smoking causes cancer or that a sedentary lifestyle increases cardiovascular risk. But we know very little about ALS, especially the most common type, which accounts for 90% of cases: sporadic ALS. Although several studies have been carried out, there is currently no diagnosis and, as long as there is no research to disprove it, all we can say is that nothing causes ALS.
Account Director: Alba Garlito |
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