Orange: Les Bleues

To mark UEFA Women's Euro 2025, Orange — a proud partner of the French women's national football team — is launching a bold and meaningful campaign with Publicis Conseil. It delivers a powerful and necessary reminder: if « Les Bleues » can shine today, it's because generations of women fought to earn their place on the pitch. For over a hundred years, women's football has been defined by many relentless fights, to exist, to be recognized, to simply be allowed on the pitch. And those fights are far from over. Through a striking new film, Orange retraces the major milestones in the history of women's football in France. From creation, to the ban on women's football under the Vichy regime in 1941 to the first official recognition by the French Football Federation in 1971, then the first international match and Marinette Pichon becoming the first professional player in 2002. Each chapter highlights the scale of the obstacles overcome. Archive footage is blended with contemporary scenes to capture the intensity of the movement, the roughness of the clashes, the unbroken passion, and that same fierce desire to play, in defiance of everything and everyone.