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“Cartas dos Desejos” (Cards of Desire) is a spec campaign created for an open brief from the Lusófonos da Criatividade Awards. Inspired by tarot aesthetics, it turns Control's products into steamy predictions for 2026. The activation invites people to take control of their pleasure in a fun, irreverent way – with executions across print, OOH, social and a custom press kit.
Concept, design, and copy developed as a portfolio project for the Lusófonos da Criatividade open brief. Not officially commissioned or released by the brand. Related |
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