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Etsy: What it Takes

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As Etsy marks its 20th anniversary, it’s unveiling a new phase of its brand campaign that leans into a growing tension in the current shopping landscape: in a world of endless sameness, mass production, and convenience-driven purchasing, people are hungry for something different. This moment brings into sharp focus the mission that has guided Etsy from the start: Keep Commerce Human. Airing on 1st July, Etsy’s new TV spot 'What it Takes', from Orchard and Love Song director Will Dohrn shifts the attention from what is being sold to how -- and by whom. While last year’s campaign celebrated the emotional joy of discovering something special, this year’s is a tribute to the effort, intention, and creative force behind it.
Credits Other credits

Agency

Chief Strategy Officer Laura Janness

Chief Executive Officer Barney Robinson

Head of Strategy Sarah Garman

Strategy Director Nusrat Madraswala

Strategy Director Angelica Fischer

Head of Production Jenn Pennington

Executive Producer Jenifer Ruske

Account Director Brooke Tudeen

Account Supervisor Don Spampinato

Production

Managing Partner Kelly Bayett

Partner Daniel Wolfe

Executive Producer Kelly Bayett

Executive Producer Deannie O’Neil

Head of Production Paige Kauffman

Producer Neil Andrews

Production Supervisor Ben Burdock

Production Designer Christian Stone

Director's Assistant Luis Cross

Production Service TWENTYFOUR SEVEN

Executive Producer Mariana Mota

Producer Filipa Jesus

Photographer Eduardo Goncalv

1st AD Dino Estrelinha

Wardrobe Joyce Doret

Hair and Makeup Liliana Ribeiro

Post Production / VFX Blacksmith

Head of Production Perry Tate

VFX Supervisor Rodolfo Pereira

VFX Lead Rich Lyons

Producer Lily Sarokiin

Post Production / VFX Company 3 New York

Colour Producer Chris Anthony

Colourist Simon Bourne

Editorial Cut+Run US

Editor Beau Dickson

Head of Production Marcia Wigley

Cutting Assistant Alejandro Villagran

Producer Ray Klonsky

Music / Sound Human Worldwide

Managing Director James Dean Wells

Music Producer Nicole Riolo

Creative Matthew O’Malley

Composer Edmond Dunne

Music / Sound Barking Owl

Managing Director Carol Dunn

Executive Producer Ashley Benton

Music Producer Jenna Pangilinan

Sound Designer Gus Koven

Sound Mix Mikayla Petersen

Sound Mix Henry Gilchrist

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